Case Study #4 - VP Sales & Operations (Germany)

Sector: Industry & SaaS
Location: Germany (Bavaria)

Context:
As part of its digital transformation, a French-listed industrial group launched a Business Process Automation (BPA) Business Unit in Germany.

Strategic Objective:
To support commercial development and transformation efforts in the DACHIT region through a VP capable of handling complex change management and digital adoption.

Challenge:

• Competitive SaaS market

• Challenger positioning of the company

• Need to manage resistance to change and align legacy structures

Process:
Targeted headhunting only

Sourcing Strategy:

• Dual-market talent pools (France & Germany)

• Focused on SaaS and industrial transformation experience

• French-German educational backgrounds preferred

Candidate Profile:

• Graduate of both German and French business schools

• Deep experience in SaaS

• Based in Bavaria, close to the regional HQ