Case Study #7 - VP Global Product Marketing (USA)

Sector: Industry & SaaS
Location: United States

Context:
Job creation in a leading European industrial group expanding its presence and marketing capabilities globally.

Strategic Objective:
To unify the Go-to-Market strategy worldwide, including segmentation and omnichannel alignment across all markets.

Challenge:

• Mid-size company acting as a challenger

• Need for global consistency in positioning and communication

Process:
Targeted headhunting within the U.S. SaaS ecosystem

Sourcing Strategy:

• Leveraged international networks

• Searched within top-tier SaaS players

• Focused on hybrid B2B marketing leaders

Candidate Profile:

• U.S.-based candidate from a top global SaaS company

• Deep knowledge of international product marketing